Do you think this is the right question to ask? Because not every business’s goals are completed within the same budget. However, your exhibition stand cost should be 50% of your budget. Your booth will stand out by spending the right amount of cost and generating the maximum ROI. Trade show booth costs vary from £50 – £50,000+ yet if you go with the £50 you only get the basic design which will not be too useful for attracting the attendees. While on the other hand, your competitors captivate the audiences with high-end custom booths.

Exhibitions are the perfect way to mark your presence in the industry so you should carefully decide the cost. Overall your booth needs to be eye-catching as well as interactive which impacts the participants. Do not run behind the cheap options as it can affect your brand value.

Various Factors Influencing the Trade Show Booth Prices:

Space and Size: A Deeper Look

The shape and size of an exhibition directly influence the cost. Big stands require extensive materials and a workforce that does not fit a cheap budget. You need to understand what kind of space and shape of a stand you require then fix your exhibition stand cost accordingly. We suggest you spend between 30% to 50% on this.

Booth Design and Construction

Stands that demand high-caliber designer craftsmanship cost more than the basic ones. This stand needs customized constructions, high-quality materials, or a unique approach. We recommend finalizing your exhibition stand design cost without compromising on creativity. We suggest you spend approx 11% of your budget.

Top-Grade Materials and Refined Finishes

Your preferred materials quality also affects the budget. However, there is no doubt that premium quality materials make a booth more unique and classy. Hence, it is up to you what kind of materials you want to include in your booth. We recommend you choose high-end materials as it’s all about your brand image on the international platform. Select a decent amount according to your whole budget.

On-Site Specialists

Great staffing can lead to a successful brand exhibit. You need to spend at least 6% to 8% on your staff which will guide the audience. Hire some extra staff then needed so that there is no distress while any other member is taking a break or anything.

Interactive Technology

In this era where technology impacts everyone’s life adding these elements to your exhibition stand will be beneficial for you. Spend on the latest technology such as AR/VR/, KIOSK, TOUCHSCREENS, etc. These elements not only enhance your booth’s overall appearance but also drive engagement.

Before Trade Show

Whenever you are attending a show, attendees should all know that you are at that show it makes them curious about your products and services. That is why, investing in pre-shomarketing is essential. You should spend at least 6% TO 10% on this for the whole trade show booth cost.

Options you can Explore- Rental or Purchased

There are two types you can choose exhibit stands renting or purchasing as per their trade show booth cost. If you are looking for something that looks attractive and at the same time fits in your budget then renting is a great option. On the other hand, purchasing a stand is a long-term investment but it requires more investment. Choose wisely what you exactly need according to your objective and goals to make the most out of the exhibit.

Select what Best Suits you

These percentages of an exhibition stand cost and trade show booth prices are not fixed you can modify them according to your needs. Every brand has its requirements and they work according to them in terms of design, construction, space, etc. Each type of stand ranging from simple metal structures that act as shells to unique custom designs gives varying levels of exposure and interaction.

For certain markets and specific themes, a less elaborate stand may be sufficient, but to cover a wider audience, a larger stand is a must. Assess your goals to ensure that the stand you choose will cover your investment without breaking the bank.

Also Read:

What is the Standard Exhibition Booth Size at a Trade Show

10 Tips for Maximizing ROI in the Digital Age for Exhibitors

Once upon a time, there was a glassware merchant in a part of Egypt. He was a glorious businessman with a tiny showroom on the top of the mountain. His business flourished until dozens of other merchants opened their showrooms along the stairway, and by the time people reached the top of the mountain, they got tired and stopped noticing the merchant’s showroom. A young boy passing by gave him one of the best business advice ever. To clean the showroom windows, display the best of his glassware by the window across the street, and open a tea stall outside the showroom serving warm tea in the glassware, which is novel to the town. This simple idea of displaying his products changed the businessman’s fate, expanding his business manifold.                                                                    –                                                                                                                                                                                                                          – Story from “The Alchemist”

The predominant aspect of the exhibition industry that attracts visitors is how the product is displayed and how the stand is designed. A well-designed stand that effectively displays the company’s products or services can attract visitors.

Humans have shorter attention spans than goldfish. The average attention span of a goldfish is 9 Sec, and that of a human is about 8.25 Sec. Human attention span ranges between 2 sec to 20 minutes. To appeal to the wandering eyes of the visitors and get them fixated on the products requires a unique and striking design. Individuals get influenced by various external stimuli and activities. People prefer interacting with their surroundings. The designs that focus on the user’s emotional and physical engagement receive the most attention and footfall. Here are a few ways to use creativity and design to enhance footfall at the stand.

STRIKING AND SENSORY DESIGN

A visually appealing exhibition stand can attract attention and draw visitors, which can be achieved through the creative use of Colors, Light, Physical elements, and Bold graphics. Using these aspects, one can create a visually stimulating environment and give the visitors a sense of the brand and its value.

Senses are closely connected with memory. A unique sensory experience makes a lasting impression on the visitor compared to a traditional stand design. This can be achieved with ambient colours and the creative use of lighting solutions.

Interactive elements such as touch screens, demonstrations, or virtual reality experiences can engage visitors and increase their interest in the company. These elements can help visitors experience the company’s products or services more tangibly, making it easier for them to understand the value proposition.

EASY NAVIGATION

The Exhibition Stand should be easily accessed, and the walking paths should be designed. The circulation of the visitor should be properly planned. Circulation Pattern should be carefully planned, showcasing the brand, its values and its products. The journey of a visitor, if planned properly, remains memorable. It should start and end with a visually striking design.

Providing comfortable seating and functional space can encourage visitors to spend more time at the stand and engage with the company’s representatives. This can include providing seating areas, tables, or even demonstration areas where visitors can try out products. A functional and comfortable stand can create a welcoming and relaxed atmosphere, making visitors more likely to engage with the company and its representatives.

TELLING STORIES

Storytelling is an age-old art that brought people together throughout history. People remember a good story. The visitor’s journey in a booth should be planned in such a way that it tells a story with the usage of different sensory articles and media, navigating them from one experience to another. Narrating the story of the product and the company using innovative display techniques and upcoming technologies grasps visitors’ interest. It makes them spend more time getting to know the product.

CLEAR MESSAGING

A clear and concise message communicated through design can help visitors quickly understand the company’s products or services. This can be achieved through clear and easy-to-read graphics, informational posters, or interactive displays. A clear message can also help the company effectively communicate its value proposition and differentiate itself from its competitors.

“Brand is the story. Design is the storytelling.” – Susan Sellers.

What else is a great platform to narrate a brand’s story than an exhibition stand? Every great design begins with an even great story. When creativity and empathy are used to display a great story of the product, utilizing innovative sensory techniques, the experiences remain memorable.

If you are looking for a reliable stand design company that offers your Dynamic exhibition stand designs at reasonable rates, come to Sensations Worldwide and get a seamless exhibiting experience.