exhibition stand contractor Archives

Successive Lead Generation Explained In 4 Simple Steps By Our Exhibition Expert

May 31, 2021 by admin

Generating ROI from exhibitions is as important as participating in an exhibition! On top of it, ever-expanding advertising diversity outlets have made generating quality lead simpler than ever! However, lead generation directly from the exhibition show is a task that requires market analysis and effective strategies. And since every penny and hour spent on the exhibition stand and related activities counts, it needs to be generating the potential profits in an efficient manner that can be achieved via converting leads into business. Well, there are multiple methods of generating quality leads on the show floor. But how to attain so? Several companies use the same methods year after year and event after event. But the main question that arises here is, can the repetitive methods can be beneficial in long term to generate quality leads. The answer is no.

The way the market changes, in the same way, customer behavior, changes too. And if you’ve been using the same methods for lead generation for years now then have you considered the results in progressive years? We bet, it would have only resulted in the downfall of quality leads after a couple of years or so! Therefore, does it mean, a different lead generation methods can assist you in capturing more quality leads? Well, probably yes! Days of handing business cards are over. Advanced technology onboard is the next best possible way to generate quality leads. With so many options to choose from, and from our exhibition expert’s dairy, we have narrowed down the successful lead generation strategies into 4 simple steps. Have a look!

Create Online Buzz

Online buzz also kwon as “pre-event tactics” must be the crucial and foremost activity to include in your lead generation strategy. This marketing tactic is considerably effective since creates awareness amongst your clients and encourages them to visit the exhibition stand you. Therefore, the visitors who are directed via online are your potential quality leads. For instance, creating buzz over social media and on your website will aware your existing clients and additional viewership about your participation in an exhibition.

Pro Tip: Promote your post on social media using hashtags related to the exhibition (exhibition name), your product, the industry type to reach a wider online audience.

Engaging Exhibition Stand Design & Staff Training

Once you have established the ground-level information by creating a buzz on social media, another step is to focus on is your exhibition stand design and staff training. Ensure to market your brand with the help of creative, interactive, and engaging exhibition stand design and graphics- a design that speaks your brand! Once you successfully capture the visitors’ attention, you will require addressing their need for information that can only be attained by having a well-trained staff. Therefore, every visitor that steps into your exhibition stand must be warmly welcomed with the offering of greater knowledge of your brand, product (s)/service (s).

Integrate Technology In Your Exhibition Stand

There’s an extensive range of advanced technology from which you can make an ideal selection to incorporate in your lead generation strategy. As digital contact forms, mobile apps, and lead scanners are the total hit technical sources in the market. In fact, several exhibition shows now have their own custom-built apps and iPad apps integrated with engaging presentation platforms that enable you to scan visitors’ badges and share corporate content immediately with them via email. However, you may need to check if the app you use is compatible with the show’s badge system and with your CRM.

Interactive Solutions: Multi-Touch & Multi-User Touch Screen

Utilize interactive lead-capture tools. These tools are programmed to run by full-size computers while allowing you to scan the attendee’s information, collecting their information, and also to walk them through the menu of your corporate and product information that includes brochures, videos, sales sheets, surveys, photos, and much more. Interactive solutions like this for lead generation have been proven to increase the leads by 20 percent on average.

French Government Announces Re-Opening Of Exhibition & Events

May 20, 2021 by admin

The outbreak of COVID-19 has heavily impacted the exhibition industry by creating a gigantic domino effect. Companies involved in the business of staging exhibitions and events suffered an immediate and immense loss under the wave of exhibition postponements and cancellations. Do you know the sale generated in Europe by exhibitors reports, $4.04 billion per quarter? Well, now you can calculate the estimated loss that occurred in the European exhibition market which is expected to be relatively higher than APAC being the global leader in terms of turnover and venue capacity. As per the survey done in December 2020, 63 percent of exhibition companies remained inactive till December 2020. However, by June 2021, 35 percent of the companies are expected to return to the normal operational level. Meanwhile, the French government made an important decision and took the mentioned survey results to increase numbers!

Recently, the French government published a timetable in reference to the re-opening of the country. Announcement of the re-opening of the country directly emphasis on re-opening of the exhibition industry while foreseeing the business generating from trade shows and events back to the square.

Exhibitions & Events Time Table In France

Beginning from June 9^th, exhibitions and events will be re-opening in acquiescence with a maximum limit of 5,000 people (permitted with a health pass)
Beginning from June 30^th, the French government conditions the possibility to hold “any event” with the occupancy of more than 1,000 people (al thanks to health pass). However, as per the local health situation, maintaining barrier gestures and social distancing will be compulsory.

We at Sensations warmly welcome this valuable announcement that finally sheds light on the halted exhibitions and events in France. French industry professionals are extremely desperate to return to the show floor with the re-opening of the exhibitions industry after more than 14 months. Indeed, it’s great news that finally the industry will be able to return to the working order like pre-covid. For all those who require meetings and events to innovate, re-launching activity, and bringing stakeholders together, this decision made by French government finally allows the exhibiting companies to look to the future. We look forward and extend our exhibiting services to all our clients exhibiting in France. Let connect today to discuss more!

Top 6 Upcoming Exhibition Shows In Europe

July 10, 2020 by admin

Europe is the leading exhibiting destination in the entire world, where the highest numbers of exhibitions are held. Moreover, Europe has the largest land occupancy with 499 exhibition centers and a 15,7 million square meters exhibiting capacity. Also, there are 3 of the world’s top leading countries (Germany, Italy, and France) in Europe that organizes exhibition shows.

Do You Know?

There are roughly 1,200 exhibition centers across the world organizing 31,000 exhibition shows every year.

Now coming back to the topic, Europe opens doors to business opportunities for entrepreneurs (small business entrepreneurs and renowned businesses entrepreneurs) that help them strengthen their business networking. And being the pioneer exhibition stand contractor in Europe, here we will be giving you a brief insight of top 6 upcoming exhibition shows in Europe of which you can be the part of and endorse your brand/business at an international.

BrauBeiviale: BrauBeiviale 2020 Nuremberg is leading international exhibitions show the represent the beverage production process chain starting right from raw materials to production and its marketing. BrauBeiviale Nuremberg 2020 Germany is the pioneer platform welcoming companies to build a strong network with industry peers and strengthen their products. Like every year, BrauBeiviale 2020 is scheduled to take place in the month of November from 12^th– 15^th at Messezentrum, Nuremberg, Germany.
Wire & Tube: Wire & Tube2020 is a prominent event that highly focuses on wire, cable and pipe industry. If talked in brief then it’s a show that further displays products like wire stainless steel, alloys, plastic and composites, Tube raw materials, soldering and welding machines, non-ferrous metals, pipes and fittings, mineral raw materials, process technology tools, machinery for pipe manufacturing, and control technology. wire & Tube 2020 Dusseldorf Germany is scheduled for the date from 7^thDecember 2020 till 11^thDecember 2020 at Messe Düsseldorf Hall, Düsseldorf, Germany.
MSPO: MSPO 2020 is Central Europe’s most significant show that represents the defense industry. Apart from featuring the latest inventions in military equipment and armaments it also features technologies & systems applied in security, logistics, and rescue. The vital aspect of the MSPO Expo is the Polish Armed Forces. Moreover, at this exhibition show, guests have the opportunity to be the part of the demonstration of the soldiers’ practical operations.MSPO 2020 trade show is scheduled for 4 days from 8^th September till 11^th September in Kielce.
Medica: Medica 2020 is the prominent medical technology exhibition show organized at an international scale that focuses on electromedical equipment, laboratory equipment, diagnostics & pharmaceuticals. Like every year the show is going to take place in Dusseldorf welcoming domestic and international exhibitors & visitors under one roof to share and discuss the new inventions and future business possibilities. Medica trade fair 2020 is scheduled from 16^th November 2020 till 19th November 2020 at Messe Düsseldorf Hall, Düsseldorf, Germany.
Analytica: Analytica Trade Fair, Munich Germany is the most significant international exhibition show that represents the laboratory technology and biotechnology industries respectively. The show focuses on key aspects to the industry including products and services- vital for the science and laboratory sectors. The upcoming Analytica 2020 Munich edition is going to take place in between 19^th October to 22^nd
World Of Coffee: World Of Coffee show is an important international event where coffee professionals gather from all across the globe while driving in the huge loyal visitors(from the global specialty coffee community). World Of Coffee Warsaw is the show that organized by the Specialty Coffee Association dated on 15^th October 2020- 17^th October 2020.

A Guide: How To Choose An Ideal Exhibition Builder For Gulfood Manufacturing 2025?

June 22, 2020 by admin

Gulfood Manufacturing Dubai UAE is the world’s most awaited food & beverage exhibition show that welcomes food & beverage industrialists in huge numbers from all around the globe. And like every year, the Gulfood Manufacturing 2025 Show is all set to provide you an ideal platform to advance your business.

Since Gulfood Dubai, a one-stop-shop for the food & beverage industry is going to take place from 17th to 21st February 2025 for 5 days at DUBAI WORLD TRADE CENTRE, we here ask you, are you ready with your bespoke exhibition stand? If you are still looking for the leading Exhibition Builder For Gulfood Manufacturing 2025, your search ends here! We at Sensations Worldwide offer you an amazing deal and, best of all, the exhibition servers that will ultimately lead to high footfall. But before you go any further, we are here to help you with a guide to how to choose an ideal exhibition stand builder in Dubai UAE.

The Guide to Exhibition Stand

Market Experience & Expertise: Look for an exhibition stand contractor with rich years of market experience& expertise having wholesome awareness of the exhibition industry and someone who knows the lighting factors of exhibiting in international shows. Working with a professional and industry-based exhibition stand design company makes the entire process of exhibiting easy with negligible chances of going off track yet high chances of hosting a successful exhibition stand.

Sensations Worldwide Successfully Executes 200+ Projects Every Year And Run The Company With A History Of 20 Years Of Experience!

Accurate Consulting: It’s important to find a mutual understanding ground with the exhibition stand builder with whom you will be consulting for your exhibition stand. Hence, the connection has to be extremely strong to proceed with an accurate exhibition consultation. Remember, an exhibition contractor must take a keen interest in your show stand and give it the same value as you do.

At Sensations Worldwide Our Exhibition Consultation Experts Hear And Understand Your Brief And Starts Working On The Project Only After The Mutual Agreement On Specific Exhibition Stand Design.

Local Presence: Always ensure that the exhibition design company you are consulting must have a local geographical presence. For example, look for an exhibition booth contractor in Dubai UAE for the Gulfood Manufacturing 2025 Show. This helps keep your logistical expenditure under control.

Sensations Worldwide Is A Global Exhibition Stand Supplier With Its Local Presence In Middle East, Dubai, UAE.

In-House Production & Warehouse Facility: Choose a company having its own in-house production and warehouse facility. Having such facilities will ensure a smooth stand designing and manufacturing process while ensuring a minimized budget since till will restrict the outsourcing of services availed.

Sensations Worldwide Acquire In-House Production & Warehouse Facility.

Creative Output: The Power of engaging show stand designs and graphics can never go undermined and hence, it becomes crucial to look for an exhibition stand builder who can design and deliver creative and modern exhibition stand graphics irrespective of the industry type. Graphics should be eye-appealing reflecting each and every tiny detail of your brand/business.

Team Working At Sensations Worldwide Has Creative Mindsets And Deliver Elite Yet Business Oriented Stand Design & Graphics.

4 Tips To Seize The Upcoming Exhibition Shows

March 30, 2020 by admin

The exhibition industry is facing a lot of stress due to covid-19 since day by day increasing number of show organisers are cancelling events that are held on a global level. The act of pulling of exhibition shows in not only impacting the economy but also creating a fear of potentially lethal disease amongst show attendees and exhibitors exhibiting is the following shows. However, it doesn’t mean that it is the time to sit back and fear over the crisis. Instead, now is the time to work hard and plan smart to target the upcoming shows after a couple of months. So, today, we are here with 4 tips to seize the upcoming exhibition shows!

Be Early: If you consider yourself amongst the leading exhibition stand contractors in Europe, you need to be active in the market during this time and need to strategize the whole plan smartly. Also, you can upgrade your exhibition stand design and build strategy by critically analysing your competitors.

Bring The Virtual Fight: Bring in the fight into the industry by running social media campaigns. Considering business shouldn’t be shattered completely and efforts shouldn’t be paused, take small and steady steps to shot your expo exhibition stands pitch to you’re the clients virtually.

Bring Empathy: During this world crisis, your clients shouldn’t feel deprived and must know that you still are available for future shows. So, empathize with a deep concern with a promise to stay in the market with a better plan. And since, empathy will put you in the shoes of clients seeking for exhibition partner will help them gain credibility. Therefore, to hold the position of best stand builder in Europe, you need to bring the empathy in your business!

Bring Creative Ideas: This is the time to be even more creative and put the most innovative exhibition stand designs across the table because besides empathy your clients also need creative ideas to run a successful exhibition. Therefore, bringing in out of the box booth stand ideas that speak of authenticity and brand value will assist you seizing the upcoming exhibition shows.

Instead of depriving your exhibition stand design business, benefit the situation of world lockdown and strategize smartly to get in touch with the aspiring exhibitors. Considering since your potential competitors must not be running currently, it’s an opportunity for you to be an early bird and bring the fight in the industry by being empathetic while being creative and innovative

5 Most Effective Ways To Captivate Your Business From Exhibition Stand

March 18, 2020 by admin

If you are running a business, it becomes necessary for you to promote it utilizing visual marketing tactics to get the most out it. Hence,participating in an exhibition event can be a successful attempt towards marketing your brand at an international level with real-time interaction with your clients and customers! And to do that, it’s significant to interest your visitor’s attention and engages them in the first place.

Here are the most effective ways to captivate your business from exhibition stand.We will also be covering how your collaboration with an exhibition booth design company can possibly boost your ROIs by simply captivating your exhibition stand visitor’s interest in your booth stand.

Attractive Expo Stand Designs: Great designs and vibrant graphics attract more attention than ordinary ones. Having said that, it’s important to design a customer and business-centric vivid looking show stand designs that speaks for your brand effectively. You can ask your exhibition stand design company to craft extraordinary stand designs while keeping your brand and industry types mind.

Digital Tools: Digital engagement is important as it reinforces the brand’s message and also provides fun and frolic activities to you booth visitors. Ensure providing games, videos, interactive activities, surveys, competitions, quizzes or certain video graphic tools about your brand/product/services to engage them. Such activities trigger sales and educate visitors about your products and services ina better and interactive manner.

Free Promotion: Think about flashy giveaway items that can create excitement among your attendees. Choose them wisely to attract the right audiences, which helps them return every year. Instead of conventional items such as pens, mugs, notepads, water bottles or candies you can choose to give your own products or service voucher depending upon you business. Also note, giveaways with your printed logo may help the attendees to remember your exhibition stand and product/service.

Real-Time Product Demo: You can easily gather leads by hosting a real-time product demo or product launching your show stand. Doing so may help you draw the crowd and keep attention span rolling. You can ask your exhibition stands builder to make space for storage and free spaces to adjust customers during product this session. And considering, new products are like magnets, it will definitely attract traffic real soon.

Trained Staff: A well trained on-site staff also helps a lot in attracting prospective leads. Here is how a trained and expert staff can help you gain via exhibition stand! Staff power is important as it helps you reach the right audience and get them engaged. They are well trained to engage attendees, break the ice, smile and reciprocate to right customers in the right way. At last, train them to redress all your customer’s queries and assist them to understand your brand and products better.

Therefore, it is vital to look for the best exhibition stand design company in Europe that can help you in suggesting few tips for a flawless show stand execution. And the 20 years old company we recommend you to do your own research first before you approach any exhibition stand manufacturer.

Key Aspects To Revitalize Your Exhibition Planning

March 13, 2020 by admin

Since the exhibition industry has boomed, exhibitions are indeed have become the most prominent and prioritized channel to advertise your brand/ business on tangible grounds. It only creates a dimension to represent your product and services but also gives you an opportunity to interact and take feedback from your customers in real-time. Moreover while giving an edge to your brand representation it also offers you an aggregated business leads and boosts your sales shaft!

In order to follow the right track and seize the opportunities in one go, it is necessary to have a proper strategy for the whole exhibition process and secure the prominence in your industry. Apparently, rules to revitalize your exhibition planning is often divided into four phases that certainly assist you in driving prospect leads. Hence, here we are to assist you with a systematic planning guide that can possibly aid you in executing a perfect exhibition show.

Scroll down to unravel the key aspects to revitalize your exhibition planning along with end-to-end exhibition stand solutions that we being the prominent exhibition stand contractor in Europe execute!

ExhibitionShow Selection: When hundreds of the trade shows are to be held where numerous marketers across the globe are going to attend it, it becomes extremely crucial to select the one show that can help you with brand promotion at the global level and gives you business at the same time. Other than that, it is significant to do your own search to select the most relevant shows as per your industry type. For that, make your competitors list and select to exhibit accordingly. Therefore, before you select the best exhibition stand builder Europe, make sure to select the exhibition.

Exhibition Budget: Once you have selected the exhibition show and your exhibition stand builder, plan your exhibition budget according to the stand requirements and business perspective. Study your exhibition stand priorities such as a number of graphics, banner, and A/V, podium to be installed in.

Exhibition Goals & Objectives: It’s vital to establish some exhibition goals& objectives since the setting and meeting your brand objective is the prominent aspect of overall booth planning activity. Therefore, in order to follow a strategic approach to meet your business objectives, precisely analyse the message to wish to convey via your expo stand. Here are the key factors to need keep in mind while setting the business goal and objectives!

Sales/lead generation
Create your brand awareness
To educate your booth attendees about your product/service

Pre-Show Promotion: To fulfill the purpose of hosting an exhibition show needs to be promoted on social media platforms. Here we give you the tips to promote your show on social media.

Keep your social media graphics updated with company logo and show details such date, time & venue/location.
Convey the business goal by utilizing your product/service images.
Post more in community groups on social media so that more people can be reached in one attempt.

Yes, that’s true, there are diverse sets of action plans to serve the purpose of hosting an exhibition. The more you critically examine the show before the date, it helps you even more in targeting the large section of your clients/ customers. And being the prominent exhibition stand design company in Europe, we have shared the most effective strategy from our success guide.