The first Modern Trade Exhibition was organized in 1851 from 1st-15th May in London that became an instant hit during the 19th century. Though the era of exhibitions started long back in the 1760s with an art exhibition. It started in London. Since then, it’s been 171...
There is stiff competition seen at trade shows and sadly, milking the best leads is not an easy task anymore. An exhibition stand is a major role player in any event, and if you want to ensure that it attracts your target audience, it’s crucial to note the...
While the past few years have been tremendously challenging for event organizers, the pandemic has also accelerated the shift towards digital transformation. Hybrid events are a fusion of virtual and in-person events that allow audiences to tune in and participate...
Exhibition Stand design is defined by the amount the designers play with light and shadow in the stand design. In other words, good lighting can either make or break a show. So, it all depends on how we use the light to enhance the stands in the exhibition. As per the...
Curiosity and Versatility are important qualities of an exhibitor. It is crucial for an exhibitor to gain knowledge and to adopt to future trends of marketing and exhibiting products to have a valuable advantage over his competitors. Advancements in technology has...
The European Coatings Show is the key trade fair for innovations in the manufacture of paints, coatings, sealants, building materials, and adhesives. With over 1,200 exhibitors, the ECS Nuremberg is the most effective way to receive an overview of the latest on the...
