MIPCOM 2026, the world’s premier global media and entertainment content market, will take place from October 12 to October 15, 2026, at the Palais des Festivals in Cannes, France. It has announced an exciting new collaboration with Brand Storytelling, the leading platform for brand-funded content. This first-of-its-kind partnership will debut a flagship summit dedicated exclusively to brand-led storytelling
The 42nd edition of the European trade fair dedicated to the entertaining industry, MIPCOM Cannes, will take place from 12 to 15 October 2026. This new summit unites brand marketers, content creators, media agencies, and TV producers to accelerate brand-funded programming. With the expected 320 exhibits, over 16 showrooms, and 19,800 square meters of event space, MIPCOM Cannes 2026 is among the best places for the industry to be!
Highlights include:
As traditional ads lose impact, brand storytelling is becoming a better way to reach audiences. At MIPCOM CANNES 2026, Brand Storytelling will partner with storytellers to help brands build their content. At the summit, brands, content creators, broadcasters, and advertising agencies get together to discuss upcoming trends and team up on quality entertainment supported by brands.
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