The outbreak of COVID-19 has heavily impacted the exhibition industry by creating a gigantic domino effect. Companies involved in the business of staging exhibitions and events suffered an immediate and immense loss under the wave of exhibition postponements and cancellations. Do you know the sale generated in Europe by exhibitors reports, $4.04 billion per quarter? Well, now you can calculate the estimated loss that occurred in the European exhibition market which is expected to be relatively higher than APAC being the global leader in terms of turnover and venue capacity. As per the survey done in December 2020, 63 percent of exhibition companies remained inactive till December 2020. However, by June 2021, 35 percent of the companies are expected to return to the normal operational level. Meanwhile, the French government made an important decision and took the mentioned survey results to increase numbers!
Recently, the French government published a timetable in reference to the re-opening of the country. Announcement of the re-opening of the country directly emphasis on re-opening of the exhibition industry while foreseeing the business generating from trade shows and events back to the square.
We at Sensations warmly welcome this valuable announcement that finally sheds light on the halted exhibitions and events in France. French industry professionals are extremely desperate to return to the show floor with the re-opening of the exhibitions industry after more than 14 months. Indeed, it’s great news that finally the industry will be able to return to the working order like pre-covid. For all those who require meetings and events to innovate, re-launching activity, and bringing stakeholders together, this decision made by French government finally allows the exhibiting companies to look to the future. We look forward and extend our exhibiting services to all our clients exhibiting in France. Let connect today to discuss more!
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