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Client: Home-to-go
Industry: Travel Packages
Client Objectives:
Home-to-go aimed to create an engaging and visually attractive stand that would capture attention and form meaningful connections with attendees at the ITB Berlin exhibition. Their core objectives included an exceptional design that provide a deep insight into their travel services while being functional and appealing.
Why Do They Choose Us?
The client chose us over the others for their stand construction due to our proven track record of delivering high-quality work and executing seamless processes.
Event: ITB Berlin
Stand Size: 30 sqm
Location: Strategically placed within the exhibition space to maximize visibility and footfall.
Timeline:
The construction and planning, design changes, and construction of the project were done in 1 month.
Key Challenges:
One of the crucial challenges was preparing the hut structure in the design. The initial concept was bulky and didn’t go with the client’s desire. The design needed revisions to showcase the right balance between aesthetics and functionality.
Design Strategy:
To achieve a better fit with the client’s requirements our design team adapted the layout to the idea and after a few modifications finalized the layout idea with the client. The look of the final design was a more refined hut structure, ensuring that it not only met aesthetic goals but also drew lots of attendees.
Materials and Techniques:
We worked for them within their budget and timeline. Our operations team selected well-built yet lightweight construction materials to make the stand easier to assemble and dismantle.
Innovative Solutions:
While there have not been any specific sustainable elements used in the design, we thought of integrating customized LED lighting in their stand to enhance the visual appeal and make it more eye-catching giving exceptional results.
Project Team:
Account Manager
She supervised the whole business development process and was answerable to the client questions and queries.
Production Team
On the operating flow aspect, the project had a linear flow of operations from the start to the end. Production Team was responsible for the smooth construction and managing the project and he was involved with almost all the aspects of completing and finalizing the stand. In the foreground, Ayushi took the responsibility of answering all the questions that the client could have about the project.
Adjustments During Construction:
There were no changes during the building phase as the design stage was the only phase wherein changes were made and that was done smoothly. The project was completed according to what the client desired.
Client Satisfaction:
All in all, Home-to-go can be considered quite satisfied with what has happened. This was done through the design of the stand and the specially made hut structure which were aimed at achieving the goals set. They also expressed interest in purchasing the building for future events that may come in the future.
Positive Outcomes:
Many visitors with potential interest in their products and the most visitors flow were attracted by the appearance of their stand.
There was evidence that using LED lighting had contributed positively towards the exposure of brands and enhancement of visitors’ experience.
Received appreciation from the client over the quality of work and the standards followed by the team.
Client Testimonial:
It was a pleasant experience working with your staff. The quality of the stand was beyond what we expected, and the perfect execution of this let us focus on other issues since we did not have to worry about the stand. The hut design, as well as the LED lighting setup, were quite spectacular, and we were lucky to set up our exhibit there. We are looking forward to more such collaborations in the future.
Conclusion
This project demonstrates our capacity to implement our client’s ideas and specifications with efficiency and accuracy. While it was crucial for Home-to-go to promote their business and attract customers during the ITB Berlin trade show, we effectively provided the company with an eye-catching and functional stand design to achieve that goal.
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