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Client: Gamma Brands
Industries: Cooking Appliances
Country: Bulgaria, Europe
Gamma Brands is a prominent name in the market of cooking appliances, and it sells its products under its sub-names, Roseburg and Voltz. The aim for the exhibition of IFA 2024 in Berlin was rebranding all its new as well as existing products and to boost its interaction with the audience.
Event: IFA 2024, Berlin
Booth Size: 40 sqm
Duration Time 2-month planning phase (19th June – 21st July)
Gamma Brands only aim for their participation at IFA 2024 was to inform everyone about their new line of products under the new brand identity and generate wider interest. They decided to finalize to us for the booth fabrication with Sensations Worldwide as they were satisfied with our design process submitted to them in one iteration.
– Strategic Product Display: Here, the client wanted to bring product displays of their sub-brands, Roseburg and Voltz, in-line with Gamma’s parent brand
– Design Replication: Here, Gamma Brands wanted a look that was a replication of its entire brand identity.
– Ample Timeframe: It was not time-bound, which gave us latitude to plan out in every minuscule detail of the booth.
We had time for the actual planning and execution. We wanted to focus on a booth that exactly would represent the vision of Gamma Brands. Our team planned the layout to harmonize properly the placement of both Roseburg and Voltz within the families of Gamma.
The project was executed with thorough coordination over two months:
– Project Management: The project timeline began from the initial brief to the final handover.
– Stakeholder Engagement: Client communication and demands were taken care of by Ayushi of the sales team, while Yeshwant of the Project Management saw to the overall configuration of the booth so everything stayed on track.
– No Changes: Since the clients were satisfied with the final design produced no change was made in the construction phase hence it was smooth and efficient build.
The constructed booth was a success in meeting client objectives:
– High Footfall: The booth design was appealing and welcoming, thus attracted a higher audience, which in turn helped the brand in getting maximum amount of visibility.
– Product Status at the Kiosk: The layout of the kiosk was effective in showcasing the products to the consumers, as well as it created an appropriate interaction with the audience.
– Client Response: The client was highly impressed with the overall quality and appearance of the booth.
Gamma Brand gave good reviews, said they are happy with the overall quality of the booth and said the design fits aligns perfectly with their brand. The execution of seamless design to construction is above the expectation. This added to our reputation for excellent work.
There are some good images and videos of the booth, the design, and the construction process, in our Slack channel.
Conclusion
For Gamma Brands at IFA 2024, the project was to epitomize that we understood their vision and delivered that perfect booth for the client, in total alignment with their brand. We ensured that by working with our team and meticulous planning, we provided a booth that would not only enhance the visibility of the brand but also assist in fruitful engagement.
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