Sensations Group is a global leader in integrated marketing solutions, specializing in exhibitions, hospitality, and technology for over 20 years. With a presence across three continents, we have delighted over 1000 clients, achieving a remarkable satisfaction rate of 98%. Our expertise spans diverse verticals, ensuring that every client receives tailored and exceptional service.
Our commitment to excellence is evident in our state-of-the-art production facilities. In Europe, we operate a 6,000 sqm production facility, while in the USA, we have a 40,000 sqft facility. These facilities, equipped with cutting-edge machinery, enable us to deliver high-quality, custom-built solutions for exhibitions and events worldwide. Everything is done in-house, ensuring seamless coordination and the highest standards of quality and precision.
Job Details:
Position: Head – Digital Marketing
Working days – Monday – Friday
Location – Sector 62, Noida
Key Responsibilities:
Develop and execute a comprehensive digital marketing strategy to drive B2B lead
generation, brand awareness, and customer retention.
Oversee marketing campaign (SEO, SEM, Digital marketing, email marketing, and
social media campaigns).
Align digital marketing strategies with overall business and sales objectives.
Lead and optimize PPC (Google Ads, LinkedIn Ads, programmatic), paid social, and
retargeting campaigns to maximize ROI.
Implement data-driven marketing techniques, including CRM tools and automation of
the marketing platform.
Manage budgets and allocate spending across performance channels to achieve optimal
results.
Work closely with sales, and marketing teams to ensure alignment in increasing brand identity
Utilize marketing automation tools for lead scoring, email nurturing, and CRM
integration.
Use data analytics tools (Google Analytics, Tableau, Power BI) to derive insights and
optimize campaigns.
Present performance reports and insights to senior leadership.
Lead and mentor a team of digital marketers, performance specialists, and content
strategists.
Stay updated on industry trends, emerging technologies, and best practices in B2B digital
marketing.
Qualifications & Skills:
7+ years of experience in digital marketing with a strong focus on performance
marketing and B2B marketing.
Proven experience in lead generation, demand generation, and marketing strategies.
Expertise in Google Ads, LinkedIn Ads, programmatic advertising, SEO, and
marketing automation tools.
Strong analytical skills with proficiency in Google Analytics, CRM platforms and data
visualization tools.
