ABOUT US – Sensations Group stands as a pioneering force in the realm of integrated marketing solutions, captivating the global stage with an expansive footprint across three continents. With a stellar track record, we take pride in having delighted over 1000 clients, achieving a remarkable satisfaction rate of 98%. Our prowess extends across diverse verticals, showcasing our expertise in exhibitions, hospitality, and technology. In the exhibition arena, we elevate brand experiences to unprecedented heights. Our dedication to hospitality shines through in our globetrotting expeditions for expos, ensuring seamless and memorable experiences. Meanwhile, SensXLabs, our technological arm, propels businesses into the future with cutting-edge solutions. Behind the scenes, our in-house production and manufacturing, coupled with a sprawling 5000-square-meter European warehouse and a 30,000-square-foot facility in the USA, underscore our commitment to efficiency and excellence. Sensations Group doesn’t just offer services; we craft immersive journeys that transcend expectations, leaving an indelible mark on every
client’s success story.

Job Overview:

We are seeking a skilled and results-driven Email Marketing Executive to join our team. The ideal candidate will have a deep understanding of email marketing strategies, lead generation, and experience using email marketing tools like ConvertKit, Mailchimp, and Mailjet. Knowledge of HTML email templates and landing page optimization is essential for this role.

Job Details:

Designation – Email Marketing Executive
Experience – 2-2.5 years
Working hours – 8 hours
Shift Timing– Dayshift (11:00AM – 7:00PM)
Location – Office No. 408, 4th floor, Tower B, I-Thum Building, Sector 62, Noida

Key Responsibilities:

• Develop and implement effective email marketing campaigns aimed at lead generation and
  customer engagement.
• Manage and maintain email databases, ensuring accuracy and timely updates.
• Utilize email marketing tools such as ConvertKit, Mailchimp, Mailjet, etc., to design, execute,
  and monitor campaigns.
• Design and build responsive HTML email templates, ensuring compatibility across all email
  clients and devices.
• Optimize email campaigns through A/B testing, segmentation, and personalization to improve
  open and click-through rates.
• Write the email content and collaborate with design teams to create compelling email content and
  visuals.
• Track and analyze campaign performance metrics (open rates, CTRs, conversions) and provide
  actionable insights.
• Assist in the creation, management, and optimization of landing pages to ensure maximum
  conversion from email campaigns.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).

Requirements:

• 2-2.5 years of proven experience in email marketing and lead generation.
• Proficiency with email marketing tools such as ConvertKit, Mailchimp, Mailjet, etc.
• Strong understanding of HTML and experience in designing responsive email templates.
• Knowledge of landing page optimization and related tools (e.g., Unbounce, Leadpages).
• Experience with A/B testing and data-driven email campaign optimization.
• Familiarity with email marketing regulations and best practices.
• Excellent written communication and content creation skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving abilities.
• Familiarity with CRM tools and automation platforms.
• Basic knowledge of SEO and web analytics.
• Ability to work independently and manage multiple projects simultaneously