ABOUT US – Sensations Group stands as a pioneering force in the realm of integrated marketing solutions, captivating the global stage with an expansive footprint across three continents. With a stellar track record, we take pride in having delighted over 1000 clients, achieving a remarkable satisfaction rate of 98%. Our prowess extends across diverse verticals, showcasing our expertise in exhibitions, hospitality, and technology.
In the exhibition arena, we elevate brand experiences to unprecedented heights. Our dedication to hospitality shines through in our globetrotting expeditions for expos, ensuring seamless and memorable experiences. Meanwhile, SensXLabs, our technological arm, propels businesses into the future with cutting-edge solutions.
Behind the scenes, our in-house production and manufacturing, coupled with a sprawling 5000-square-meter European warehouse and a 30,000-square-foot facility in the USA, underscore our commitment to efficiency and excellence. Sensations Group doesn’t just offer services; we craft immersive journeys that transcend expectations, leaving an indelible mark on every client’s success story.
Job Details:
Position: Digital Marketer Working days – Monday – Friday Location – Sector 62, Noida
Key Responsibilities:
Develop and execute a comprehensive digital marketing strategy to drive B2B lead
generation, brand awareness, and customer retention.
Oversee marketing campaign (SEO, SEM, Digital marketing, email marketing, and
social media campaigns).
Align digital marketing strategies with overall business and sales objectives.
Lead and optimize PPC (Google Ads, LinkedIn Ads, programmatic), paid social, and
retargeting campaigns to maximize ROI.
Implement data-driven marketing techniques, including CRM tools and automation of
the marketing platform.
Manage budgets and allocate spending across performance channels to achieve optimal
results.
Work closely with sales, and marketing teams to ensure alignment in increasing brand identity
Utilize marketing automation tools for lead scoring, email nurturing, and CRM
integration.
Use data analytics tools (Google Analytics, Tableau, Power BI) to derive insights and
optimize campaigns.
Present performance reports and insights to senior leadership.
Lead and mentor a team of digital marketers, performance specialists, and content
strategists.
Stay updated on industry trends, emerging technologies, and best practices in B2B digital
marketing.
Qualifications & Skills:
7+ years of experience in digital marketing with a strong focus on performance
marketing and B2B marketing.
Proven experience in lead generation, demand generation, and marketing strategies.
Expertise in Google Ads, LinkedIn Ads, programmatic advertising, SEO, and
marketing automation tools.
Strong analytical skills with proficiency in Google Analytics, CRM platforms and data
visualization tools.
