There is stiff competition seen at trade shows and sadly, milking the best leads is not an easy task anymore. An exhibition stand is a major role player in any event, and if you want to ensure that it attracts your target audience, it’s crucial to note the...
Once upon a time, there was a glassware merchant in a part of Egypt. He was a glorious businessman with a tiny showroom on the top of the mountain. His business flourished until dozens of other merchants opened their showrooms along the stairway, and by the time...
How attending Cosmoprof Worldwide 2023 Bologna can benefit your beauty business? A beauty trade fair is a great way to explore new opportunities to market and promote your business. Beauty brands and entrepreneurs now-a-days work mainly online, while many start-ups...
While the past few years have been tremendously challenging for event organizers, the pandemic has also accelerated the shift towards digital transformation. Hybrid events are a fusion of virtual and in-person events that allow audiences to tune in and participate...
Exhibition Stand design is defined by the amount the designers play with light and shadow in the stand design. In other words, good lighting can either make or break a show. So, it all depends on how we use the light to enhance the stands in the exhibition. As per the...
